You might have noticed an uptick in 7-11 attendants asking you if you’re a member in Taiwan. This is because the chain of stores has expanded it’s app membership from just iCash card holders to everyone (copying the success of FamilyMart).
By purchasing things at 7-11 you can save points which you can use for a variety of offers and to exchange for goods, but more interestingly, you can tie the points to your Books.com.tw account and get cash off book orders.
Registering for the app
You’ve probably already been cajoled by a hard-working 7-11 clerk into providing your phone number at the cash register. In this case, you’ve probably already been unknowingly been collecting points.

When you log into the app, you’ll be asked to register by filling in your mobile phone number (會員帳號-> 請輪入行動電話) and creating a password (請設定密碼&再次確認密碼). They will send a text to your mobile, for you to confirm your ownership of the phone number. The process is pretty simple and they let you fill in your personal details later, to login, you just enter your phone number, your password (密碼) and a captcha code, as below:
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我最近在看一本名為《Less》的同志小說。主角Less是一位年近五十的同志小說家,他在二十幾歳的時候曾經跟一位比他大二十歳的大師級詩人在一起,但他四十幾歳的時候則是跟一位比他小二十歳的青年交往。然而,正當Less要邁入生命的後半段時,那位現在已經三十幾歳的情人找到了跟他年紀相近的伙伴,所以與Less分手。